SEVA Food Bank is a non-profit organization, serving to the Mississauga community for low-income families. The organization wanted to re-brand by improving the look and feel of their promotional material to be modern and aesthetically pleasing to today’s younger generation.
In the brochure design, a theme of minimalism and bright colour is consistent throughout. The colours on the brochure were selected carefully, conveying agricultural hues and creating an attractive look for the younger generation. As well, an orange colour theme was chosen to attribute to the organization’s logo colour.
Applying a minimal approach to the brochure provided an informational material that was direct and a simple read. The brochure was well received by the community.