How I 903

Design, Print, Typography
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Description

“How I 903” is a typographic poster was a submission for DukeBluePlanet’s “How Do You 903?” Contest. The contest was held in honour of Duke University’s Men’s Basketball team coach, Mike Krzyzewski, who was on his way to achieve 903 wins – the first in Division I Men’s College Basketball.

The poster highlights Mike Krzyzewski’s career achievements and describes who he is as an individual. Silhouettes of Coach K was added to demonstrate to the audience, even if they had prior knowledge of the topic, that the piece is about Coach K. And to connect the piece to the basketball team, a blue colour scheme was chosen to reflect the team colours (blue and white).

The poster was selected as a one of the 16 runner-up prizes, which can be seen in the contest video page at GoDuke.com, and shown in the DukeBluePlanet Magazine.

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